Gen Z

Gen Z

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Curdled milk, of a peculiar kind, made after a Bulgarian recipe and called "yaghurt," is now a Parisian fad and is believed to be a remedy against growing old. A correspondent who has tried it, says he would prefer to die young. (1905, The Elk Falls Journal)

Special 10th anniversary edition of WHAT IF?—revised and annotated with brand-new illustrations and answers to important questions you never thought to ask—coming from November 2024. Preorder here!