Cutest-Sounding Scientific Effects

Cutest-Sounding Scientific Effects

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The Stroop-YORP number of a scientific paper is how many of the 16 finalist names (sans 'effect') it manages to casually sneak into the text.

Special 10th anniversary edition of WHAT IF?—revised and annotated with brand-new illustrations and answers to important questions you never thought to ask—coming from November 2024. Preorder here!