Polls vs the Street

Polls vs the Street

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Other pollsters complain about declining response rates, but our poll showed that 96% of respondents would be 'somewhat likely' or 'very likely' to agree to answer a series of questions for a survey.

Special 10th anniversary edition of WHAT IF?—revised and annotated with brand-new illustrations and answers to important questions you never thought to ask—out now. Order it here!