Infinite Scrolling

Infinite Scrolling

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Maybe we should give up on the whole idea of a 'back' button. 'Show me that thing I was looking at a moment ago' might just be too complicated an idea for the modern web.

Special 10th anniversary edition of WHAT IF?—revised and annotated with brand-new illustrations and answers to important questions you never thought to ask—coming from November 2024. Preorder here!